Several cities or branches. One page for each real location.

The two need different things, so decide this first.

• A location has its own address where customers visit or where staff are based. It gets its own page and its own profile.
• A served town is a place you drive to. It goes in the list of areas on the page of the location that serves it. How to write that list is in near me and service areas.

Google's guidelines are specific here.

• One profile per location. "Do not create more than one page for each location of your business, either in a single account or multiple accounts."
• The same name everywhere. "All business locations within the same country must have the same name for all locations." Do not add the city to the name of one branch.
• Departments are separate only when they are. A department gets its own profile when it faces the public and operates as a distinct entity, and its name must differ from the main business.

Why this matters for assistants: Google's Gemini model can draw on Google Maps data, which is where those profiles live.

Each page has to stand on its own, because an assistant may read only that one.

1. The city or neighborhood in the title and the first sentence. "Juniper Dental in Meridian, Idaho."
2. That location's own phone number, as text. In a field test by Ryan Doser in October 2026, 7 of 250 AI recommendations gave a phone number that did not match the business's Google listing. A shared number across branches makes that mix-up easier.
3. That location's hours, including the days it differs from the others.
4. What is different there. A service only one branch offers, the languages its staff speak, parking, the entrance.
5. A link to the other locations. One list on every page, so a reader who landed on the wrong branch can find the right one.

Do not paste the same paragraphs on every page with only the city swapped. Google's AI guide says content people find unique and useful is likely to matter more than anything else in it.

No vendor documents how an assistant chooses between branches. What is documented is that the question reaches the web with a place in it. So the branch whose page and profile name that place is the one that can match.

Check it the way you would check one location. For each branch, ask the question with that branch's city, at least five times, and note which address and phone number come back. The method is in how to check whether assistants mention your business.

It depends on the franchise agreement, so ask the franchisor two questions: who may edit this location's Google Business Profile, and may the location have its own page.

Whoever holds them, the facts that are yours to keep right are local: this location's hours, phone number, address and the services it actually offers. If the corporate site's page for your location is wrong, the fix is at corporate, because that page is one of the sources an assistant may read.

An OnMap page describes one location: one link, one address or service area, one phone number, one set of hours. A business with three branches would have three pages. Compare the cost on pricing before deciding.