How do I show up for "open now"?
By making the hours a fact a machine can read and trust.
- Write the hours as text on your page, day by day. Hours inside a photo of the door sign cannot be quoted.
- Set the same hours on your Google Business Profile. Google's Gemini model can draw on Google Maps data, and opening hours are part of it.
- Add them as structured data if your page builder allows it. Google's LocalBusiness page describes the format.
- Fix every listing that disagrees. Google's local ranking page says: "If your business info isn't accurate, your Business Profile might not show up for relevant searches in your area."
No vendor documents how an assistant decides a business is open at this minute. Our inference: when two sources give different hours, an assistant has no way to know which is right, and a business with one clear answer is the safer one to name.
What about Sundays and holidays?
Sunday is an ordinary day in the hours table. If you are open, the row says so. If you are closed, write "Closed" and do not leave the row out.
Holidays need a separate step. Google calls them special hours: hours for a short period that appear only on the days you set, without changing the regular week. Google's advice on that page: "It's a good idea to confirm your hours for official holidays, even if they're the same as your regular hours."
Do the same on your own page a week ahead: "Open Thanksgiving Day, 8 am to noon." A dated line is something an assistant can quote.
How do I say I take emergencies, or answer 24/7?
Say what the words cover. "24/7" can mean the shop is open, or only that someone answers the phone. A customer with a burst pipe needs to know which.


- One sentence with the facts. "We answer the phone 24 hours a day, every day. After 6 pm an emergency call-out starts at $95, and we usually arrive within 45 minutes in Mesa and Tempe."
- Same-day service needs its cut-off. "Call before 2 pm for a visit the same day."
- Hours in structured data should match. For a business that is open around the clock, Google's LocalBusiness page says to set the hours from 00:00 to 23:59. Use it only if the business itself is open, not for a phone line.
- Do not claim what you cannot keep. If night calls go to voicemail, say when you call back.
How do I reach customers who ask in Spanish?
Write for them in Spanish. Do not count on your English page being translated.
No vendor documents whether an assistant searches in the language of the question or translates pages it finds. What Google documents is how it reads language. Its page on multilingual sites says it uses "the visible content of your page to determine its language", not code-level labels.


- One page per language, each at its own address. Google recommends "using different URLs for each language version of a page".
- One language on each page. Google suggests avoiding "side-by-side translations".
- Translate the whole page. Google warns against translating only the menus and leaving the main text in one language.
- Do not redirect people by browser language. Google says that can keep people and search engines from seeing every version.
- Say who speaks it, and when. "Se habla español: Ana y Luis, de lunes a viernes." A line like this is a fact, and it is true only if someone can take the call.
Where does OnMap fit?
An OnMap page shows the hours as text and as structured data that matches, and its questions and answers are the place for sentences like the ones above. OnMap pages are written in English. A second language is a separate page that you would keep yourself. See an example page.
Sources
- Google: Gemini API: Grounding with Google Maps (official documentation)
- Google: Local business structured data (official documentation)
- Google: Tips to improve your local ranking on Google (official documentation)
- Google: How to set special hours (official documentation)
- Google: Managing multi-regional and multilingual sites (official documentation)
Sources were last read on November 15, 2026. Assistants change often, so a fact here can go out of date.
Keep reading


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How to show up for "near me" questions and in the areas you serve
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How to turn AI answers into calls and bookings
People often act on an AI answer without clicking a link. How a local business makes its phone number, hours and booking link correct in the answer and easy on the page.

