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Match what customers ask. Their words, on your page.

An assistant turns a customer's question into searches and reads the pages that come back. A business is matched when its page says, in the customer's words, the specific thing they asked for: the service, the problem it solves, the place, and conditions such as price or same-day visits.

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Key takeaways

  • An assistant rewrites a question into searches, then reads the pages that come back.
  • Name each service on its own line, next to the problem it solves in the customer's words.
  • Name the city and the areas you serve, but do not copy the page for every town.
  • For best and cheapest questions, publish prices, licenses and years in business.
A customer's message, "my AC is blowing warm air", connected by a line to a business page that lists "AC repair: blowing warm air, not turning on, leaking water".
On this page
  1. How matching works
  2. Specific services
  3. Problems
  4. Places
  5. Best and cheapest
  6. Follow-ups
  7. OnMap
  8. Sources

How does an assistant connect a question to a business?

OpenAI's help page on search says ChatGPT rewrites a question into one or more search queries. Google's AI guide describes the same kind of step for its AI answers, which retrieve pages from the Search index.

A customer's question, "My garage door won't close and I need someone today in Boise", is rewritten into three searches: garage door repair Boise, same day garage door repair Boise, garage door won't close fix. The pages found are read, then the answer is written.
A question becomes searches, searches return pages, and the answer is written from those pages. The searches shown are an example.

Neither company publishes how a business is chosen from the pages found. What a business controls is whether its page contains the words the searches look for.

How do I get suggested for a specific service?

Name each service on its own line. A page that says only "plumbing" gives an assistant nothing to match to "tankless water heater install".

Two service lists for the same plumber. The vague one says: plumbing, repairs, installations. The specific one says: drain clearing from $149, water heater repair and replacement, tankless water heater install, leak detection, same-day visits before 2 pm in Mesa, Tempe and Gilbert.
The same business, described two ways. Only the second can be matched to a specific request.

Customers describe a problem. How do I match that?

Write the problem next to the service, the way customers say it. "AC repair: blowing warm air, not turning on, leaking water." If customers use a different word for what you do, use their word on the page too, next to yours.

The best source is your own phone. Write down what callers say in their first sentence for a week.

How do I show up for a city or a neighborhood?

Name the places. The city, and the neighborhoods or towns you serve, as text. Google ranks local results partly by distance, according to its local ranking page, and a customer's question usually names a place.

Do not make a separate page for every town with the same text. Google's guide warns against making a page for every variation of a search.

What about "best" or "cheapest" questions?

Calling yourself the best does not make an assistant say it. Publish what such a question is really asking for:

  • Cheapest: your actual prices or starting prices.
  • Best or most trusted: years in business, licenses with their numbers, and reviews from real customers on Google and Yelp.
  • Can come today: your real response time and the hours you take calls.

What about follow-up questions and comparisons?

People narrow down: "which of those is open Sunday?", "who takes my insurance?". Each follow-up is answered from the same sources, so the business whose page has the detail stays in the answer. The details worth writing down are in getting business details into AI answers.

For comparisons, put qualifications in text: license, certifications, what is included in a price.

Where does OnMap fit?

An OnMap page lists each service by name and has a section of questions locals ask, with the answers. A new local guide is added every week. See it on the Fade Room example.

Sources

Sources were last read on November 14, 2026. Assistants change often, so a fact here can go out of date.

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